“What could lost Vikings possibly have to do with your career?”

This question quickly arises in the discussion around what this book is about. And it appears to be a question that resonates with many people called upon to define themselves and their work.

In this article in Ideas@Beedie (the new digital magazine from the Beedie School of Business) Glenn provides an answer to the question “Who are you and what do you do?” also we stress it is an answer, perhaps not the only answer.